Online marketing has several strategies and also the social marketing is one of them. If you've not previously used video marketing then you may be astonished at how effective it can be it getting your website new visitors. If you've not previously used video marketing then you may be amazed at how effective it can whether it is getting your website new visitors. It has uniquely mirrored exactly the same image that Australia has project all over the world, relax, easy and comfortable.
Long Island Based digital marketing agency, Target Points Inc. Television adverts are more expensive. Provide your audience grounds to arrived at your site.
When you an online video to market your business, it gives your audience the concept that you are a specialist in your industry. Also, stick to at least one name only. Right now you have an opportunity to tak e benefit of this oncoming wave and make a huge impact https://www.youtube.com/watch?v=4533NA3oNzs in your local market - before it becomes a trend. Even though you might be video https://www.youtube.com/watch?v=4533NA3oNzs marketing to promote a product, forget the marketing aspect, people can watch as numerous ads while they like on television. Opt for a solution that's user-friendly and comes with a free trial offer offer.
Entrepreneurs will look for a lot of web video marketing tools on affiliate sites. The time https://en.m.wikipedia.org/wiki/Marketing for telling through text marketing copy has passed. Also, when updating your profile status messages, don't be worried to let your fans learn about your downfalls too. It's important that this be an opt-in email marketing campaign, otherwise referred to as permission based marketing, for ethical purposes, but without the campaign altogether customers will probably be far more inclined to consider their business elsewhere.
As a marketer I have found this device extremely useful and user-friendly. Optimized performance of your video for long-term successful results requires analysing as much data as you can and equals successful business performance. Therefore, spend some quality time researching in regards to the various platforms and gather a good comprehension of how things work there. Hobbies, degrees, skills and work experience can serve for your purpose of starting an unbiased business. The top portion of the bottle actually starts to taper and just below the embossing the bottle featured a diamond shaped sticker with the Coca-Cola logo too as other writing.
Read More. com, and SocialAuthority. There are chances that you simply come across someone concentrating on the same offering as yours, but then also being in a community you can share your knowledge, opinions and views. com, and SocialAuthority. This camcorder stays hidden in my purse from my children,,,s hands!.
This article provides an excellent starting place if Internet marketing and creating an Internet marketing plan is new to you. Online sales reached $3986 billion last year, a 16% increase compared with $3470 billion in 201 This continues to be the highest growth spurt since 2013 and eCommerce is predicted grow exponentially by 2020. However, if i was to sum it up, it is really a place where people is likely to be in a position to share the interesting things they will find about the Internet. Online sales reached $3986 billion last year, a 16% increase compared with $3470 billion in 201 This continues to be the highest growth spurt since 2013 and eCommerce is anticipated grow exponentially by 2020. Unlike in traditional media such as newspapers, magazines, television, and radio, social media allows online users to sign up and comment within the topics.
Advertising: To position your marketing messages, product messages or advertisement in the emails sent by other people. Baker's interview focuses about the originality of his business structure, including its integrated advertising methodology. To increase your income you will need more traffic and generating video readers are probably one of the areas that you might be not utilizing right now.
When referring to electronic gadgets I refuse to cope with anything https://www.youtube.com/watch?v=epkk9WPX0rk complicated. Suc h companies take good care of the proven fact that the company's website is promoted properly and enjoys the top position in all of the popular engines like google like Google, yahoo and MSN. That is the reason more and much http://www.businessdictionary.com/definition/marketing.html more businesses, whether it be small start-ups or big enterprises, are adopting social media as a prime way to obtain marketing. Such companies take good care of the proven fact that the company's website is promoted properly and enjoys the most notable position in every one of the popular search engines like Google, yahoo and MSN. Take care and good luck.
No Road Blocks. com, Dailymotion, video. This may be additional information, a totally free download, or even a price reduction. Running time: 218 seconds.
It is considered that in future, most people will purchase anything from their social network profiles. Your eCommerce venture is no more merely a https://www.youtube.com/watch?v=epkk9WPX0rk pretty storefront to sell your wares but the results of strategic design and development that hooks the modern consumer who feels eligible to a rich experience. You will surely discover that once you receive moving and have your audience engaged personally, that you will reap the monetary awards you might be after.
An important material or part of a sprinkler system is the sprinkler heads. This knowledge comes in handy for people who have houses with giant lawns, or also those who get sprinklers installed as a fire safety precaution.
Description
Installing the right sprinkler system is extremely essential for lawn care. A lawn needs a proper watering and irrigation system for good health and to stay fresh, green, and alive. Manual watering of a lawn is not an easy task, and neither does it ensure an even distribution of water.
A sprinkler head is a device that is attached at the end of a hose or water pipe, and evenly distributes water to a certain distance. It is small in size with a circular shaped top, and surrounded by a set of thin blades or fins arranged in a circular design. The main purpose of sprinklers is to change https://www.youtube.com/watch?v=KhxCu6cQBMs the steady stream of http://paradiselawnslubbock.com/ water, and discharge it in a circular motion and curved shape from the sprinkler system, so that it reaches the desired distance and spreads evenly without any human intervention.
Types
Sprinkler heads are not only used in lawn sprinkler systems, but also in fire suppression systems. Although the applications are different in both cases, the basic purpose is to distribute the water without any manual or human intervention.
For the Lawn
Rotor Heads: These are used in large and open areas as they rotate very wide. The distance that the spray of water covers is called 'throw', and the spray range can be adjusted according https://www.youtube.com/watch?v=KhxCu6cQBMs to the require ment.
Pop Up Rotor Heads: Pop up sprinklers are ones where a lower and wider portion is put into the ground. Here, the upper portion rises above the ground, and the spray of water is discharged when the sprinkler is activated. These are apt for open lawns, sidewalks, and curbs.
Spray Heads: Spray heads are quite common and are ideal for small lawns and shrubs. This is because their throw or spray range remains at a fixed radius, which allows target watering.
Another type is called bubbler, which sprays the water downwards, so that it waters only the roots without wetting the foliage.
Fire Sprinklers
Fire sprinkler systems are not only used in industrial and commercial establishments, but also in domestic properties to protect the inhabitants, valuable things, and the building from any potential breakout of fire.
ESFR Sprinklers: ESFR stands for Early Suppression Fast Response. These are designed to fight fire in no time and prevent it from getting out of control. The buildings that contain combustible material, or the places where such material is produced, are where ESFR sprinklers would be the most appropriate option.
Suppression Sprinklers: Suppression sprinkler heads spray a finer stream of water, that directly targets a highly combustible material and suppresses the fire.
Low Pressure Heads: These are specially designed for large buildings and skyscrapers that suffer from low water pressure, making the other types ineffective.
Control Mode Sprinklers: These can be fixed in individual rooms or specific areas. They are very commonly used. They spray water on and also surround the fire-affected area with water, preventing secondary fires from starting.
Others types of sprinklers include decorator sprinklers, extended coverage sprinklers, residential, and water mist sprinklers.
Although used quite interchangeably, the terms hay and straw are different from each other in many aspects, primarily in their uses. Buzzle elaborates on the differences between these two similar looking agricultural goods.
Dwarf Trees - The Answer to Small-scale Garden Problems
If you have a very small yard or garden space, growing dwarf fruit or ornamental trees would give you the best balance of beauty and greenery, without crowding the area too much. Let's have a look at the ways one can use them to...
Cute Fairy Garden Ideas
Are you obsessed with Tinker Bell and her ethereal friends? Well, you could entertain them in your backyard by incorporating a mini garden in the midst of your home. Buzzle brings you ideas https://ambler.temple.edu/tags/community-gardens that you can implement to create a cute...
How to Protect Plants from Frost: We've Got You Covered!
Supporting cultivated plants to sail through the fro sty weather, undoubtedly, is a primary concern for a protective plant lover. Published herein, is a spadework issue on ways to protect plants from frost. With this write-up at hand...
A Garden Plan for Partial Shade You Can Actually Use
If your garden does not receive adequate sunlight, then there is no need for despair. You can plan a garden for partial shade too. Here we will guide you on how to plan for a garden that receives partial shade.
Low-maintenance Gardening Tips for the Busy Bees
Having low-maintenance gardens provide an opportunity for people with a busy schedule to have a nice and green backyard without much trouble. The following passages provide some useful tips for maintaining one such garden. Have a...
How to Build a Japanese Garden
Japanese gardens spell tranquility, beauty and most importantly, stand for the balance found in nature. If you wish to recreate a space where you can meditate and rewind after a hard day's work, transforming your garden, keeping in...
Protecting Plants During Cold Weather
Many plants cannot withstand low temperatures and frost. Extreme temperatures can cause severe damage to them, leading to their death. This is why, it is extremely important to protect them during winter. This write-up is about the...
Dieffenbachia Propagation
Dieffenbachia plant is a common houseplant that is much sought after because of its lush tropical leaves. Home gardeners mi ght like to know about Dieffenbachia plant propagation.
Arborist Certification
Did you know that there are some professionals who spend their lives researching and protecting trees and plants? Arborist certification gives people the unique opportunity to do just that.
Soil Drainage
Proper soil drainage along with other factors contribute to healthy growth and development of garden plants. Hence, soil drainage problems should be dealt first, before growing plants on any land. Read on...
Japanese Garden Plants
Are you planning a Japanese garden and wondering what plants you can use for it? Here's an article that can help you with that.
Satsuma Tree
Want to plant a fruit tree in your garden? Try a satsuma tree. You can enjoy its fruits AND it's pretty to look at too! Read on for some great information on it and how you can plant one.
Dwarf Lemon Tree
Dwarf citrus trees, particularly lemon and limes, are quite popular among home gardeners who have space constraints. It is not very hard to grow such dwarf trees at home.
Curly Willow Tree
The curly willow is really a very curly tree, or at least, its branches are. Its centerpieces look really interesting, especially in a floral arrangement.
Fig Tree Care
This article provides certain tips for fig tree care, as this highly nutritious and edible fruit tree needs adequate care.
Peach Trees
In the olden days, the goodness of a peach fruit was such that it traveled far and wide from China to other parts of the world. Here's a look at some interesting facts about the peach tree and how its fruit is still loved all over.
How to Find a Good Tree Care Service: Factors to Consider
If you are looking for some tips to find a good tree care service for your backyard, you have come to the right page. This Buzzle post pinpoints the factors that should be taken into consideration while finding a tree care service.
Amazing Benefits of Rain Gardens You Weren't Aware Of
With the go green mantra spreading in every nook and corner of the world, it is the moment to bring a revolution even in our homes. Rain gardens are the excellent options for making a difference in water quality in our communities....
Surprisingly Versatile Uses of Peat Moss
Peat moss is nothing but the partially decomposed sphagnum mosses. Peat moss is largely used for soil amendment, and several other important purposes, which are discussed in this Buzzle article.
Wow-worthy Ideas for Sma ll Gardens
A well-maintained and beautiful garden, big or small, can add to the elegance of your home. This article provides you with some amazing ideas that you can implement to decorate one.
Tips to Grow And Care for Blue Star Creepers
Popular as ground cover, the blue star creeper, botanically known as Isotoma fluviatilis, makes for an interesting plant on a landscape. It is favored over many other creepers, as it does not tangle and become a nuisance while...
Back to Basics: How to Water a Plant
Water is the most vital aspect for a plant's sustenance. Therefore it is essential to know the techniques and significance of watering them. Read on to know more.
Here's How to Grow a Garden That You'll Be Proud Of
Everyone loves to have a garden. But not everyone knows how to grow one. Well, if you too want to learn how to have a green thumb, then this article will help you with all you need to hone your gardening skills.
Important Tips to Follow for Growing Huckleberries
A huckleberry plant grows well in moist, acidic soil, and requires long daylight conditions for maximum bearing of fruits. Here is some information and tips on how to grow healthy blossoming huckleberry plants.
Simple Plans to Make Raised Garden Beds
Garden beds allow a gardener to control environment and soil conditions, and work with limited spaces without compromising on the dcor of the garden. This article highlights some raised garden bed plans.
Wonderful Garden Decor Ideas You'll Want to Steal
A garden is a place of greenery that can freshen up one's mind. It's an open space set for cultivation, and displays the serene beauty of nature. Decoration is important to transform the outdoor area into a site of attraction, and...
A 6-Step Guide on How to Build a Raised Garden Bed
Gardening enthusiasts know the value of right soil for good growth of their potted plants. But what if you have poor soil that does not suit your plant's growth. You can consider building a raised garden bed which will enable you...
Amazingly Helpful Tips to Maintain a Vertical Garden
Vertical gardening is a method of growing plants in an upright form by making use of stakes, cages, trellis, and other vertical supports. It has many advantages like harvesting a high crop yield, plants are less susceptible to pests...
No-Fail Ways of Propagating Plants from Cuttings
Propagating plants from cuttings is an easy method to produce new plants within a short time. Under this asexual propagation method, cuttings are usually made from the shoot (stem), but they can also be taken from the leaves and...
Unique Garden Decor Ideas for a Tr uly Scenic Landscape
Decorating a garden can be one of the most exciting and relaxing hobbies. If you have the passion, the time, and a creative mind you can do wonders to your garden. Here are some unique and simple ways of giving an innovative and...
ABCs of Winter Gardening You Must Know
Winter does not necessarily mean the end of a bright and beautiful garden. The summer months are accompanied by lovely red roses, which may not be the case in winter. Nevertheless, there are several other winter plants that can be...
Shade Garden Plants You'll Be Delighted to Know About
Having shade garden plants is an ideal option for a garden that is bordered by tall trees. However, there are a few things that you need to take into account before planning such a garden, like type of shade and soil texture.
Types of Grass
Grass is grown on lawns. It serves as pasture for grazing animals. When driving along grass-covered stretches of land, when traveling in the countryside, when mowing the lawn, when walking barefoot on it - we come across grass so...
Amazing Health Benefits of Gardening
It is a fact that gardening is a feel-good activity for many. Apart from the joy it offers, gardening is also beneficial for the physical as well as mental well-being of the gardener. Read on.
Sphagnum Moss
What is sphagnum moss? Where does it grow? Is it useful or does it pose health dangers? Let's find out.
How to Grow Tobacco
Tobacco plants can be grown, either for personal use or for ornamental purposes. Go through this article for some tips regarding growing tobacco.
Tree Fungus Identification
Fungus is one of the most common diseases which affect trees. Tree fungus identification will help you identify the right type of fungus on trees.
Loquat Tree
A plant with a wide https://www.youtube.com/watch?v=MsaVuq0ULck appeal, the loquat has become popular, especially due to its fruit. This article briefs you about the care regimen for the tree and some common diseases which may affect it.
Planting Fruit Trees
It is not very difficult to plant a fruit tree, though this task demands a little bit of care and attention. Some basic skills required for planting a tree are also desirable for this task. This Buzzle write-up will help you...
Topping is a tree pruning practice. Despite being harmful for the trees, it is widely practiced everywhere. This article explains why it is not an acceptable pruning technique.
Growing Plum Trees
How about growing some plum trees in your backyard? This is not as difficult as it sounds, and can be done with a little planning and a basic know-how about the proper methods.
Dwarf Fruit Trees
As the name rightly suggests, dwarf fruit trees are small-sized trees that produce regular fruits. This article provides some information about these fruit trees.
HARTFORD, Conn. - Nearly three dozen states have rejected the idea of requiring sprinkler systems in homes by enacting legislation or rules that prohibit mandatory installation.
Home builders, still reeling from the recession, say requiring sprinklers would add to their costs. They have found allies in state legislatures and rule-making bodies that have turned aside arguments by fire safety officials that requiring sprinklers in homes save lives.
The National Association of Home Builders has not taken a position on state action banni ng mandatory fire sprinklers in homes, said program manager Steve Orlowski, but the group has argued that installing residential sprinklers should be up to homeowners.
Either through legislation or code, 34 states have prohibited mandatory residential fire sprinklers, Orlowski said. Only two states -- California and Maryland -- have adopted codes requiring installation of home sprinklers, he said.
In other states, sprinkler legislation died or is pending until next year, according to the National Conference of State Legislatures.
Connecticut, for example, is deferring action until next year. A measure requiring automatic fire extinguishing systems in one- and two-family homes failed to make it to a vote in the Public Safety and Security Committee.
Sen. Anthony Guglielmo, the committee's ranking Republican senator, said legislators did not have enough information about the cost to builders and municipalities that would enforce the law. Legislators will tak e up the issue next year only after hearing the recommendations of officials and others brought together by the state Department of Public Safety, he said.
The International Code Council, an organization of building inspectors, fire officials and others who set building standards, recommended in 2009 that states and municipalities adopt codes requiring sprinkler systems in homes and townhouses less than three stories high. The regulations took effect Jan. 1.
The National Fire Protection Association has said sprinklers will particularly help young children, the elderly and the disabled by giving them time to escape burning homes.
Opponents of requiring sprinklers cite their cost -- and subsequent impact on home prices -- and voters' dissatisfaction with government mandates.
In Missouri, lawmakers extended for eight years rules that require builders to offer sprinklers but do not mandate them.
"Our main concern, in this housing market, is that the re quirement for mandatory fire sprinklers could cost $7,000 to $15,000 per home," said Missouri state Sen. Eric Schmitt, Republican chairman of the Jobs, Economic Development and Local Government Committee. "In this market, it's very difficult to justify."
In New Hampshire, Gov. John Lynch tried to vetoed legislation that prohibited local planning boards from requiring sprinkler systems in homes as a condition of approval for local permits. The decision about whether to require fire sprinklers should remain a local one, Lynch said.
Legislators overrode the veto.
Sen. John S. Barnes, Republican chairman of the Public Municipal Affairs Committee, said the override vote was https://en.wikipedia.org/wiki/Irrigation_sprinkler not easy because he typically favors local control. But he does not believe any government body should be ordering homeowners to install fire sprinklers.
"If I buy or build a house, I think I should decide whether I put in a sprinkler system," he said.
John A. Viniello, president of the National Fire Sprinkler Association, said the process by which codes are approved is flawed. Codes regulating wiring, construction and other facets of home construction are informed by expert advice from industry and others, he said.
But when legislatures have a role in the process, codes too often are modified or scuttled, he said.
"Once the politicians get involved, it's over," he said.
A mystery painting found in a cluttered Arizona garage -- and believed to be the work of Jackson Pollock -- may fetch $15 million at auction next week, it was reported Tuesday.
The painting belonged to the estate of a Sun City retiree who was related to a New York City art collector, thePhoenix New Timesreports.
It goes up for auction next Tuesday at J. Levine Auction & Appraisal in Scottsdale.
"I'm convinced it's a Jackson Pollock, but nobody will attest that it's by Jackson Pollock," Levine told the news weekly.
The p ainting could easily fetch millions more if authenticated.
A foundation connected to Pollock's widow no longer authenticates the abstract expressionist's works.
WARREN BUFFETT CHARITY LUNCH SOLD TO HIGHEST BIDDER
What's more, there have been many high-profile disputes in the past over the authenticity of Pollock paintings, according to thePrescott Daily Courier.
Levine said he hired private investigators and forensic experts to establish that the painting is a Pollock original, the paper reported Monday.
REYNOLDS, FISHER COLLECTIBLES HIT AUCTION BLOCK
"Based on their work and findings, I believe this painting was one of Pollock's missing gouaches in his catalogue raisonn or from the period of 1945 to 1949," he said.
The painting which measures 22 by 32 inches is being href="http://cnspainters.com/">http://cnspainters.com/ sold "as is."
Levine told the New Times the painting has visible damage caused by m oisture, heat and smoke.
SACRAMENTO, Calif. -- As a record drought deepens in California, the state's water board director says he'll decide by Friday whether to accept an offer from a group of farmers to give up a fourth of their available water.
The concession by farmers in the Sacramento and San Joaquin river delta could be one of the most important yet forced by California's record four-year drought.
In exchange, they want guarantees that the state won't restrict the remaining 75 percent of the water they have had rights to for more than a century.
Water Resources Control Board Director Tom Howard told The Associated Press on Wednesday that whatever he decides will apply to the entire basin of the Sacramento River, which supplies most of the surface water in the food-producing Central Valley.
Under the deal expected to be presented to state officials Wednesday, farmers would either take less river water for irrigation or leave a qua rter of their crops unplanted. If the state accepts the deal, Delta water managers say it may become a model for farmers throughout California, who also are facing curtailments.
"From a business standpoint, it makes a lot of sense to do our part and to help in the emergency," Spaletta said. "At this point, obviously we're in an absolute drought emergency."
Gov. Jerry Brown has ordered communities throughout the state to reduce water use by 25 percent. State water officials have encouraged water users htt ps://www.youtube.com/watch?v=5UqSm2OQEnw to propose conservation measures, drawing the proposal from farmers.
Brown has been criticized for leaving farmers out of tightening regulations that force communities throughout the state to cut back on their water use. But this is the second consecutive year that junior water-rights holders have received orders to stop pumping river water to irrigate their crops.
Those making the proposal are so-called riparian water rights holders, who have the oldest and most secure access to California rivers. The h arsh drought has caused state officials to say they may start ordering even these rights holders to stop taking water.
A coalition of Delta farmers and officials for the State Water Resources Control Board continue to work out the details and Spelatta said officials have responded positively to the proposal.
Delta farmers with the most senior water rights dispute the state can force them to stop irrigating their crops from California rivers, said John Herrick, manager of the South Delta Water Agency, who called this proposal a "safe harbor." He said that it would likely be adopted beyond the Delta by water users in the San Joaquin and Sacramento River watersheds.
Thomas Howard, executive director of the state water board, would ultimately rule on whether to approve the deal.
Michael George, who works for the state water board as the Delta Water Master, s aid that the proposal is a classic example of risk assessment by the farmers proposing the voluntary cutbacks.
"It is my personal opinion that a certain 25 percent reduction is a reasonable trade-off for regulatory uncertainty," George said. "Nobody benefits if uncertainty persists."
2015 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
"We're so used to Southern California having these beautiful, lush lawns and palm trees and seasonal flowers," she told me by phone from Culver City, a suburb of Los Angeles, where she is general manager at a landscaping business called A Greener Tomorrow. But now, because of the drought and new water regulations, "I'm telling you, all I see is Arizona and Las Vegas."
"Who's going to be willing to pay?" she said. "You can't maintain a lawn!"
The idea of Los Angeles -- much less Bel Air and Beverly Hills -- ripping out its water-sucking lawns and oh-so-thirsty flowers is indeed a shock, especially if installing and maintaining those lawns is your livelihood. But consider the context: California is in an extreme drought. Snowpack in the state, one measure of how much water will be available this summer, is at an all-time low, at just 5% of normal. Rivers are running dry, as I found last summer on a three-week trip down the San Joaquin. With no water at the surface, farme rs are turning below the ground, pumping out groundwater at such an alarming rate that the land actually is sinking. In some places, that's happening at the truly astounding rate of almost 1 foot per year.
I see where Uribe's coming from. The 35-year-old loves the colorful, landscaped version of Los Angeles. And she fears a drab, monochromatic future -- a blah city, all dirt and rocks.
But this is a crisis. And the California lawn is a reasonable casualty.
I applaud Gov. Jerry Brown's recent push to require all cities and towns to cut their water use by 25%. To help local entities with the new mandate, the state plans to support the replacement of 50 million square feet of lawns with drought-tolerant plants (otherwise known as "cash for grass"), create a rebate system so residents will get help replacing water-hogging appliances with more efficient models, require golf courses to cut water use, and ban watering the grass found on public street medians, among other provisions.
The total savings, according to the governor's office, will be 1.5 million acre feet of water over nine months. For context, 1 million acre feet is said by environmental groups to be as much http://www.acehardware.com/category/index.jsp?categoryId=2602623 water as 2 million families would need in a year.The state's focus on lawns makes sense given that grass and other landscaping account for up to 50% of all urban water use, said Ellen Hanak, a senior fellow at the Public Policy Institute of California. "It's nice for us to have trees and landscapes, but we could do that with half of the water," she said. "It's not like it's going to mean the end https://www.youtube.com/watch?v=kjreVlmEbis of our economy or the end of our way of life."
If anything, the requirements don't go far enough.
Each year, California uses 6 million more acre feet of water "than our rivers and aquifers can sustainably provide," according to a 2014 report from the Pacific Institute and the Natural Resources Defense Council. Those groups found 14 million acre feet of water per year could be saved if a number of changes were made to the way cities and farms operate. Among the recommendations: More-efficient farming techniques, including drip irrigation and "smart irrigation scheduling," which waters crops exactly when and where they need it.
So Brown's plan won't fix California's water woes.
But it's an important start.
Next, the state should direct its focus to farms, which consume 80% of all human-used water in California and generate only 2% of the state's gross domestic product. It's reasonable, if politically tricky, for the state to focus more attention on the industry that https://www.youtube.com/watch?v=kjreVlmEbis consumes more water than any other. California can create a water budget that allows farms, people and fish to thrive.Much water can be saved with newer technologies, without forcing farmers to give up the land they use to grow crops, said Heather Cooley, water program director at the Pacific Institute.
She praised Brown's order as "a very positive step forward."
"California is facing a drought of epic proportions, and we need to work together to reduce the use of water so there's sufficient water for cities, for farms and for ecosystems," she told me. "We need to be preparing not only for this drought but for the next one."
And that's the crux of it.
This California drought has been extreme. But in the future, as the climate continues to warm, Cooley and others say the state likely will see more hot, dry years like this.
They won't seem so abnormal, sadly.
All the more reason it's good for California to deal with its grass problem pronto.
If it's smart, it can do so without looking like the Arizona desert.
